Video is so important for content marketing. It’s engaged with more, it’s shared more, it’s more actionable in terms of people answering your calls to action and just in general more effective than other types of content in getting a response.
Let’s look at some reasons you need to consider adding video content to your content marketing strategy.
- It has a High Share Potential – By some studies, people are ten times more likely to share a video about a topic than a written blog post. This means that adding video to even your blog posts can enhance sharing opportunities.
- People Engage More – Another thing that is interesting about video is that your audience is more likely to comment and like your videos than a written blog post. Of course, there are ways to encourage more of this but that is what shows up in the stats.
- You’ll Make More Sales – Due to the higher potential for engagement, it just goes to make sense that sales will be higher too. You can demonstrate and show products so much easier with video including why they need it, how to use it, and share interviews of success stories.
- An Effective Trust Builder – When you can show your expertise using video, especially if you’re willing to show your face and eyes straight on for a bit, people will feel as if they know you. They’ll see what you can do and trust you more.
- Google Loves Video – The fact is, due to Google’s love of video, that is one thing that helps you get more views for your content and more hits on your website if you use the right SEO methods – which we can help you with.
- It Works Well on Mobile – Most people use mobile devices now when they’re out and about, or sitting around watching TV, and often even take them to bed with them. They like watching video because it’s easier to understand than reading small text.
- Easier to Explain Hard Concepts – When you want to demonstrate anything to your audience that’s hard to explain with words, using video helps immensely. That’s why cooking videos, building videos, art videos, and so forth work so well. But, if you’re creative, you can make any type of demo work on video.
- You Can Repurpose Your Content Easier – If you already have content in text format that is popular, you already have an idea of what type of videos to make. Repurposing your old content into video is an excellent way to get started.
Using video in your content marketing is important because your audience, even when they’re part of the same demographics, learn and retain information in different ways. Some like print, some like images, and some like video. Video happens to be shared and engaged with at a rate – by some estimates – often ten times more than other forms of content.
Are you ready to start using video for your marketing efforts? Schedule a consultation today!